“Honey! Can you please Google again…. “
“But I just…”
“I know, I know…. but now try!!”
Coffee brewing, bacon frying…. this is what my house sounds like around 10:00 am as my wife and I are keystroking the day away. Each generation has its familiar sounds. My grandparents had “Breakfast!!”, my parents “Can you hear me now?”, and finally my wife and I are at “How many page views”.
Remember when building a web page cost an arm and a leg? Or even being found on the web was considered a monumental step? That kind of thinking held true in 1998. You could get away with it until around 2008. As of 2009, more than a quarter of the globe made use of the internet. That’s a lot of content. Today’s virtual world is quite a crowded one, and if people can’t find your webpage then it might as well not exist. However, as the adage goes the three most important things in business are location, location, location.
Use someone else’s computer and Google your business name. Ideally you should be number one on the search, at the very least top three. If your website can’t be found then it will not help generate business for you. In all seriousness, the mere fact that you can’t be found in this day and age will actually hurt your bottom line.
If a tree falls in the forest and no one is around to hear it, did it actually make a sound? If your services can’t be found by Google then its akin to opening a store in the middle of the forest. Your ranking on their search engine is equivalent to the number of blocks your store is from Main Street. Venture too far and no one will find out.
How much effort have you put into building your online presence? How much dough have you shelled out in advertising? Google can find you for free, and their ranking is priceless.
Why spend on advertising when I’ve got the world’s best search engine working for me? Besides, my wife’s got this whole blog thing down to a science.