Scott Sokoloff is @GroupMe – A division of Microsoft, and proud member of the Skype family. 

Scott Sokoloff transforms mountains of data on consumer’s behavior to actionable data driven insights. His methodologies allow for the attribution of online activity to offline behavior and vice versa. He has worked with many industry giants including Capital One, Dominos Pizza, Burger King, Visa, PayPal, Forbes, Constant Contact and countless others combining best practices in Analytics, Econometrics, Statistics, & Sales Forecasting. The focus of his work is listening to what consumers are saying via their direct actions to determine how they will behave in the future in order to maximize the profitability of decision making.

Previously Vice President of Analytics at The AMM Group, he oversaw the delivery and execution of data driven insights to retailers, media agencies, CPG firms, and other advertisers.  Through use of The AMM Group’s proprietary technology (AMIS^TM), Scott delivered real-time marketing and media analytics that allowed marketers to quantify the incremental results of their campaigns. He holds an MBA in Finance from the University of Florida and a BA in Mathematics from the University of Pennsylvania. Scott regularly lectures in marketing research and strategy to MBA’s and undergrads at the University of Michigan and the Georgia Institute of Technology.