How much does a single donut at Dunkin Donuts cost? Calling around to a few stores I received the following 4 answers: $0.50, $0.69, $0.99, or $1.29? Are the stores charging $1.29 overpriced? Are the stores offering it at $0.50 discounting too much? The answer is “yes, it depends”. This same question applies across the QSR spectrum.
Read MoreIf you don’t aim how can you hit your target?I’m amazed at how many times a week I get contacted for Data Insights assistance. Most of these requests go unanswered as they come across as bulk shotgun style emails that are quite leading. They are not aiming for anything, they are just looking for me to agree with what they’ve already decided. Well, if you already know the answer to your question, why are you asking me? “I’m a doctor, not a Captain, Jim”.
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